Matt has a reasonably diverse background in the poultry industry. He grew up in South Africa and did his undergrad and honours there. His honours focused on probiotic use in preventing avian pathogenic E. coli. He moved on lastly into ANITOX, which is a feed pathogen control specialist company that operate globally. In that role, he has gone from the new business development manager in the UK, to the sales manager for the UK and Ireland and he recently started a role on technical service for Europe, the Middle East, Asia, and the Pacific. He is an expert in feed preservative and talk about his vision of the feed market.