Jan van Eys was born in the Netherlands and he’s currently living in France working as an independent ruminant nutrition consultant in the feed industry on a mostly international basis. He has been working with different companies and in different countries, all over the world for the past 40 years . He became Research Director for Europe for Ralston Purina and then Vice President for Research & Development in the United States for Agribrands /Purina. As a senior expert he has a clear position on the way the feed industry has to evolve and recommend to avoid being like ostriches and stick our head in the sand.